ความคาดหวัง และความพึงพอใจ ในการเปิดรับข่าวสารจากสื่อเพื่อการประชาสัมพันธ์

Abstract

This research aims to study "Student and Staff's expectancy and gratification from exposure to Rajamangala University of Technology Phra Nakhon's Internal Public Relation Media" by using survey research. The questionnaires are used to collect data from a total of 400 samples. Percentage, Mean, Standard Deviation, One way ANOVA and analysis of variance are used for statistical analysis of data, with the level of significance at 0.05. The result of this study shows that: 1. The difference in sample status has no difference effect upon the exposure to Rajamangala University of Technology Phra Nakhon's Internal Public Relation Media. 2. The difference in sample status has difference effect upon the expectancy to Rajamangala University of Technology Phra Nakhon's Internal Public Relation Media. 3. The difference in sample status has difference effect upon the gratification to Rajamangala University of Technology Phra Nakhon's Internal Public Relation Media.