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dc.contributor.authorKhamwilai, Khanitthaen_US
dc.contributor.authorขนิษฐา ขาวิลัยen_US
dc.date.accessioned2023-08-21T03:55:31Z
dc.date.available2023-08-21T03:55:31Z
dc.date.issued2023-08-21
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/4133
dc.descriptionการค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564en_US
dc.description.abstractThe research objective was to study the market mix factors (7Ps) that affect the decision to use the domestic airline service of Thai passengers at Suvarnabhumi Airport. The population used in the study was Thai passengers that used four domestic airlines at Suvarnabhumi Airport namely Thai Airways, Thai Smile Airways, Bangkok Airways, and Vietjet Airlines. The sample number was 100 passengers per airline, or a total of 400 people. The statistics used in the data analysis were percentage, mean, standard deviation, mean difference analysis (One-way ANOVA) and multiple regression analysis. The study results found that most of the passengers who used domestic airlines focused on the overall marketing mix factor (7Ps) at Very Important level. That affected the overall decision to choose the domestic airline service at Very Important level. The hypothesis testing revealed that the different demographic factors in terms of gender, age, status, educational level, and average monthly income affected the selection of domestic airlines differently. Marketing mix factors (7Ps) on products, physical evidence, and process affected the selection of domestic airlines at a statistically significant level of 0.05.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectMarketingen_US
dc.subjectการตลาดen_US
dc.subjectMarketing Mixen_US
dc.subjectส่วนประสมการตลาดen_US
dc.subjectDomestic Airlinesen_US
dc.subjectสายการบินภายในประเทศen_US
dc.subjectThai Passengersen_US
dc.subjectผู้โดยสารชาวไทยen_US
dc.titleMarketing mix factors (7Ps) affecting thai passengers' decision to use domestic airlines service at suvarnabhumi airporten_US
dc.title.alternativeปัจจัยส่วนประสมทางการตลาด (7Ps) ที่มีผลต่อการตัดสินใจใช้บริการสายการบินภายในประเทศของผู้โดยสารชาวไทย ณ ท่าอากาศยานสุวรรณภูมิen_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthor[email protected]en_US


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