Marketing strategy of startup business for processing herbal product innovation with betel leaf in Samutsakorn province

Abstract

The purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process, it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover, marketing mix strategies of processing herbal product with betel leaf consisted of product strategies, price strategies, place strategies, promotion strategies, which could be used to recommend the marketing strategies in order to meet future local and national market needs.