| dc.description.abstract | This research aims to study the acceptance of financial transactions among the
elderly people in Bangkok metropolitan classified by personal factors, the features of
mobile banking applications, and the attitudes of using services of mobile banking
applications that related to the acceptance of financial transactions of the elderly people
in Bangkok metropolitan. The samples used in this research were 400 elderly people
living in Bangkok metropolitan. Data were analyzed using descriptive statistics, namely,
frequency, percentage, mean and standard deviation; and inferential statistics, namely,
independent sample t-test, One-Way ANOVA, and Pearson’s correlation coefficient.
The results were found that the overall acceptance of mobile banking
applications was at a high level and when considering the acceptance in sub levels, the
intention to use mobile banking continuously in both the present and the future was
accepted in the highest score, followed by suggesting others to use the mobile banking
application. The hypothesis test revealed that: 1) the differences of age, educational
level, income, and experience of using mobile banking applications differently affect the
level of acceptance on using a financial transaction on mobile banking applications:
2) the features of mobile banking application in the gained benefits, the ease of features
in mobile banking applications and confidence are positively correlated with the overall
acceptance of the usage of mobile banking applications: 3) the attitudes towards the use
of knowledge-based mobile banking applications, value/social influence, and service
usage behavior are positively correlated with the acceptance of mobile banking
applications in both overall and sub-issues.
For suggestion of further research, the development of mobile banking
applications enabling more elderly people to turn to use the service may need to consider
different sample groups such as various educational levels. The features of the mobile
banking application must be beneficial to the elderly people because it was the most
correlated factor in building confidence of elderly people deciding to use mobile banking
applications. In terms of attitude, the Mobile Banking Application service providers need
to further study the elderly people' behavior in using mobile banking applications to improve the services to be the most appropriate services. Related agencies and
government agencies can use the research results as a guideline for policymaking or
strategic planning in designing suitable government services for the elderly people to
receive better welfare that supports the entry into Thailand's aging society. | en_US |
