Behavior affecting decision making online food of vocational students in Phitsanulok province

Abstract

The objectives of this research were 1) to study the behavior and decision to buy online food of vocational students in Phitsanulok Province, 2) to compare of personal factors with behavior and decision to buy online food of vocational students in Phitsanulok Province, and 3) to study online food shopping behavior affecting to buy online food decisions of students vocational in Phitsanulok Province. The research was a quantitative research using questionnaires from 400 vocational students in Phitsanulok Province. Data was systematically analyzed by percentage, mean standard deviation (S.D.), t-Test, One-way ANOVA, and multiple regression analysis. The result showed that the behavior of buying online food was at moderate level. The decision to buy online food was at moderate level. Difference Personal factors including gender, year of study, type of subject, housing type, and monthly income had different of behavior of online food shopping with no statistical significance. Difference Personal factors including type of subject and monthly income had different of decision to buy food online with statistical significance at .05. Online food purchasing behavior effecting decision to buy food online with statistical significance at .05.