The level of excellence in the accounting profession and the usage of artificial intelligence technology affect the quality of financial reports of certified accounting practice

Abstract

This research aims to study how the level of excellence in the accounting profession and the usage of artificial intelligence technology affect the quality of financial reports of certified accounting practice. For the data collection, the researcher used questionnaires. The population examined in this research consisted of 88 accountants working for high-quality accounting firms registered in Thailand. Descriptive statistics, namely frequency, percentage, mean and standard deviation, and inferential statistics, including Pearson’s Correlation Coefficient and Multiple Regression Analysis, were used to analyze the data. The study results reveal that accountants registered and working in high-quality accounting firms in Thailand reach a high degree of excellence overall. Furthermore, artificial intelligence technology allows these accountants to positively affect the overall financial report quality at the highest level. The results of the research hypothesis test found that: 1) excellence in the accounting profession positively affects the quality of financial reports, both overall and in every individual aspect, and the result is statistically significant at the 0.01 level; 2) the use of artificial intelligence technology positively impacts the quality of financial reports, both overall and in the individual aspect, and the result is statistically significant at the 0.01 level.