Environmental conservation conscience of business administration undergraduates at Rajamangala University of Technology Phra Nakhon

Abstract

The study was aimed to investigate environmental conservation conscience and related knowledge of Business Administration undergraduates at Rajamangala University of Technology Phra Nakhon. It was also intended to examine the relationship between the environmental conservation knowledge and the students’ environmental conservation conscience. The samples were 208 fourth year students studying in the second semester of at the Faculty of Business Administration in 2013. The data were collected through the questionnaire regarding the environmental conservation conscience and related knowledge and were analyzed by the frequency distribution, percentage distribution, standard deviation, t-test, and One – Way ANOVA. In case of 0.05 statistical differences was found, Scheffe’s method was applied for adjusting significance levels in a linear regression analysis to account for multiple comparisons as well as Pearson Product Moment Correlation, statistically significant at 0.05 level. The result showed that Business Administration undergraduates highly displayed their environmental conservation conscience and related knowledge and moderately related (r = 0.407) and statistically significant at level of 0.05.