Creation of branding and packaging product for increase value of textile waste

Abstract

The purposes of this research are : to transfer knowledge and brand creation technology being able to create increased value to products from textile waste; to promote profession and to increase income for community; to transfer technology and knowledge of creating of brand and packaging product, promote utilization from textile waste from factory, create new concept and develop profession to community for commercial manufacture, creation of brand knowledge and packaging product development being beneficial to educational and research circle. The research was conducted by the study and data collection related to brand design. Data analysis was performed by 5 specialists to select 25 appropriate brands for packaging from textile waste, cutting down to one brand for using with packaging product from textile waste. The most selected one was the first brand. The design of packaging product from textile waste was analyzed by 5 specialists to select 8 packaging products from textile waste. The groups of products, 4 prototypes of each type was cut down to one prototype of each type to use in packaging product from textile waste. The results of data analysis found that the basic data of 100 respondents were, mostly, female, total : 63 people (57.27%); 46 people (41.82%) aged 21-30 years; 58 people (52.73%) having Bachelor’s degree; 29 people (26.36%) being government officers and 58 people (52.73%) having monthly income of 10,001-20,000 Baht. The satisfaction of consumers towards packaging product divided into 7 lists in each type of packaging product having 8 types : type 1 : packaging product for bag having total mean at 4.22, satisfaction level at high level; type 2 : packaging product for hat having total mean at 4.21, satisfaction level at high level; type 3 : packaging product for lamp having total mean at 3.93, satisfaction level at high level; type 4 : packaging product for shoe having total mean at 4.21, satisfaction level at high level; type 5 : packaging product for cloth box having total mean at 4.27, satisfaction level at high level; type 6 : packaging product for bedspread having total mean at 4.17, satisfaction level at high level; type 7 : packaging product for carpet, pad cushion, backrest pillow, tablet cloth having total mean at 4.31, satisfaction level at high level; type 8 : packaging product for wall drapery with wooden frame having total mean at 4.04, satisfaction level at high level and 8 types of packaging product having total mean at 4.17, satisfaction level at high level.