Font Design for Rajamangala University of Technology Phra Nakhon

Abstract

The purpose of this research was to design and create fonts for Rajamangala University of Technology Phra Nakhon. Samples in this research were 50 staff of RMUTP and 50 outsiders or stakeholders - a total of 100 samples. Research methodology consisted of primary survey about attitude towards identity attitude, analysis and conclusion, design, development and creation of font, satisfactory test, and evaluation of font's eff iciency. Research tools were survey questionnaire, satisfaction questionnaire and eff iciency evaluation form. Data were analyzed for using frequency, percentage and standard deviation. Results showed that the identity of Rajamangala University of Technology Phra Nakhon was �Lotus" which is a symbol f lower of the university that signif ies virtue, gentleness, and wisdom. Relation analysis of identity connects to the Kobayashi concept based on theories of personality in elegant, ref ined, graceful, delicate, fashionable and feminine. Thus, font design for Rajamangala University of Technology Phra Nakhon was inspired from the blooming of lotus petals. Evaluation by font design experts was in very high level. The font was suitable for use in public relations and could communicate the university's identity appropriately